{"id":137,"date":"2013-11-27T10:46:30","date_gmt":"2013-11-27T09:46:30","guid":{"rendered":"http:\/\/honshitsumarketing.com\/?p=137"},"modified":"2013-11-27T10:46:54","modified_gmt":"2013-11-27T09:46:54","slug":"73-of-ceos-think-marketers-lack-business-credibility","status":"publish","type":"post","link":"http:\/\/honshitsumarketing.com\/?p=137","title":{"rendered":"73% of CEOs Think Marketers Lack Business Credibility"},"content":{"rendered":"73% of CEOs Think Marketers Lack Business Credibility: They Can&#8217;t Prove They Generate Business Growth.\u00a0They are not effectiveness-focused enough,leading to CEO-Marketer disconnect. LONDON, 15 June 2011 \u2013 73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be: they are still too far from being able to demonstrate how the cross-channel marketing strategies and campaigns they deploy grow their organisations\u2019 top line in terms of more customer demand, <a href=\"http:\/\/honshitsumarketing.com\/?p=137\" class=\"more-link\">(meer&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>73% of CEOs Think Marketers Lack Business Credibility: They Can&#8217;t Prove They Generate Business Growth.\u00a0They are not effectiveness-focused enough,leading to CEO-Marketer disconnect. LONDON, 15 June 2011 \u2013 73% of CEOs think Marketers lack business credibility and are not the business &hellip; <a href=\"http:\/\/honshitsumarketing.com\/?p=137\">Lees verder <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-external"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p41T4s-2d","_links":{"self":[{"href":"http:\/\/honshitsumarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/honshitsumarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/honshitsumarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/honshitsumarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/honshitsumarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137"}],"version-history":[{"count":0,"href":"http:\/\/honshitsumarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/137\/revisions"}],"wp:attachment":[{"href":"http:\/\/honshitsumarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/honshitsumarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/honshitsumarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}