Honshitsu op kanaal Z

Honshitsu op kanaal Z Hij gooit alle marketingtheorieën en alle boeken die erover geschreven zijn in de prullenmand. En hij heeft z’n eigen theorie neergeschreven in ‘Honshitsu’. Marketeer Frank Wouters licht z’n boek toe. Dit delen:TwitterE-mail (meer…)

73% of CEOs Think Marketers Lack Business Credibility

73% of CEOs Think Marketers Lack Business Credibility: They Can’t Prove They Generate Business Growth. They are not effectiveness-focused enough,leading to CEO-Marketer disconnect. LONDON, 15 June 2011 – 73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be: they are still too far from being able to demonstrate how the cross-channel marketing strategies and campaigns they deploy grow their organisations’ top line in terms of more customer demand, (meer…)